Chi siamo Corporate Identity Campaigns and Communication Campaign 2011 – InMediolanum Conto Deposito| The Group's communication work began in the early eighties through events promoting the new profession of Family Banker®, using television and press campaigns to recruit specialists in the savings field. At the same time there were campaigns to launch the new savings products (mutual funds) and pension products. The “Mediolanum” brand appeared on the jerseys of Arrigo Sacchi's great AC Milan team which was tremendously successful, including internationally. Some years later Mediolanum was one of the first sponsorships in Italian professional football.
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Campaign 2011 – InMediolanum Conto DepositoThe "InMediolanum" Deposit Account was launched in May 2011, mainly aimed at acquiring new Clients, using a multi-channel strategy and, for the first time, setting up dedicated stands in major shopping centres.The creative idea of the campaign focused on the symbolic circle shape, true icon of Banca Mediolanum, with Chairman Ennio Doris as spokesperson. In November, a new advertising campaign launched the new rate (4.25%) paid on amounts deposited for one year.
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