| The Group's communication work began in the early eighties through events promoting the new profession of Family Banker®, using television and press campaigns to recruit specialists in the savings field. At the same time there were campaigns to launch the new savings products (mutual funds) and pension products. The “Mediolanum” brand appeared on the jerseys of Arrigo Sacchi's great AC Milan team which was tremendously successful, including internationally. Some years later Mediolanum was one of the first sponsorships in Italian professional football.
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Campaign 2007 - AnniversaryIn 2007 Mediolanum celebrates its 25th anniversary.To mark the occasion, a commercial is being made that will emphasis the freedom that the technological and innovative banking model gives customers, and the centrality of the relationship with the Family Banker®. The new commercial features Ennio Doris, and is shot in his home town of Tombolo, where it all began.
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