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In 1982 Fininvest Italia was established. Fininvest Italia
was the Insurance and Financial Products division of the Fininvest Group, one
of the top private enterprise groups. Each division bore the group logo - the Visconti serpent - with a distinct colour shading for each business area. The colours of the Insurance and Financial Products division were yellow and grey.
In 1995 the division became Mediolanum S.p.A and in 1996 the company was listed on the Stock Exchange.  In 1997 the logo was radically changed so as to indicate continuity and innovation with the introduction of an upward-moving bar graph.  The circle, which has always been our model, assumes ever greater importance in 2015 and becomes the basis for the new Mediolanum logo. It signifies the central role of customers and and the values of solidity, reliability and security that has always characterized our service.  |
