| The Mediolanum Group is committed to a series of projects intended to involve all its stakeholders, in addition to its institutional and internal communication. The purpose is to create an active, profound relationship with individuals, but also with the community and the territory, to promote education to financial independence and a positive approach, objectives even more important in times of uncertainty and crisis.
Two new editions of Mediolanum Market Forum were held in 2010: this is a multimedia event in which economists and opinion leaders debate new issues of interest to the markets. The subject of debate was the crisis, examined first from the standpoint of the emotional impact that must be confronted and then the opportunities generated by the necessary changes. The dialogue with customers continues through over 2,000 local events organized with the Network involving some 200,000 customers and prospects; not to mention the opportunities during the Tour of Italy sponsored for the past nine years. |
 |
Communication with the Sales NetworkA major change launched in 2009 led to the creation of BMedNet, a single portal that carries all the principal information addressed to the Sales Network. A single portal now offers all the training devices, information, tools, commercial initiatives, and incentives: important instruments that enable all the Family Bankers® to prepare and plan their work to better respond to the increasing demands of customers.Company TV The company TV broadcasts numerous programs of training and news on products and commercial initiatives. In 2010, the company TV was the source of major innovations: integration with BmedNet, made it possible to view transmissions in streaming directly from the portal; the programming was enhanced with broadcasts to respond better to the needs of Family Bankers® with special productions for specific Network segments. Conventions |
