Communication

The Mediolanum Group is committed to a series of projects intended to involve all its stakeholders, in addition to its institutional and internal communication. The purpose is to create an active, profound relationship with individuals, but also with the community and the territory, to promote education to financial independence and a positive approach, objectives even more important in times of uncertainty and crisis. Two new editions of Mediolanum Market Forum were held in 2010: this is a multimedia event in which economists and opinion leaders debate new issues of interest to the markets. The subject of debate was the crisis, examined first from the standpoint of the emotional impact that must be confronted and then the opportunities generated by the necessary changes.
The dialogue with customers continues through over 2,000 local events organized with the Network involving some 200,000 customers and prospects; not to mention the opportunities during the Tour of Italy sponsored for the past nine years.

Customer communication

Many communication activities have been carried out to involve customers and prospects, often having an effect on other important stakeholders, such as the financial world or local communities.

Sponsorship
For 9 years, sponsorship of the Giro d’Italia’s “Green jersey” has been the reason for Family Bankers and customers to meet where they live, bringing the company to different parts of the country each year. By following the event, Banca Mediolanum also performs a “Tour of Italy”, providing entertainment and information to the public-at-large, and meeting thousands of customers in person at all legs of the race through dinners that are organized to include the participation of top management.

Local events
Sponsorships are not limited to national events, but also take place at a local level. It’s the Family Bankers^® themselves who identify opportunities to get together with customers and prospects. In 2010, more than 2,000 local events were organised, double the 1,034 in 2009. With respect to the previous year, the number of customers and prospects involved has almost tripled, from 82,000 to ca. 200,000. In 2010, two Open Days at the Banca Mediolanum Family Banker Offices^® were organised: an additional opportunity to get together with customers and prospects.

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