|The Mediolanum Group wants to be involved in some aspects of daily life that aren't
just about finance. This is why it organises and attends a range of social, cultural and sporting
events, as well as various initiatives in support of certain causes in need of
Mediolanum Market ForumIn March 2009, Banca Mediolanum decided to expand its banking services with the launch of a new current account, Mediolanum Freedom, through a massive advertising campaign, carried on the principal national and satellite TV networks.
With an appearance by Chairman Ennio Doris, the promotion of the Mediolanum Freedom Account included the production of a 30” institutional spot and two 15 and 10 second versions illustrating the new service, which offer an advantageous remuneration to customers through an account that represents the access key to the Mediolanum world.
On 29 April 2009, the Mediolanum Market Forum reached its fourth edition, “The World to Come”, held at Palazzo Mezzanotte (Piazza degli Affari- Milan).