Stakeholders

Maintaining active dialogue with its stakeholders is key for Mediolanum. To this end, it has set up programmes to assess the degree to which stakeholder expectations are being met, with a view to then launching improvement projects and initiatives.
Examples include the following actions:

• customer satisfaction surveys;
• sales network satisfaction surveys;
• meetings between the Group's executives and analysts and investors, coordinated by the Investor Relations team;
• market research and analysis, aimed at assessing brand awareness and the positioning of the Mediolanum Group with respect to its competitors, as perceived by the community at large;
• ongoing dialogue with NPOs and other third sector organisations, through which Mediolanum carries out social initiatives.

Value added for the stakeholders

Value added expresses the value created by the company during the year (calculated as the difference between the sales price and production costs of goods and services) and represents the bridge between the Consolidated Report and the Social Report. For the calculation of value added, income statement items are in fact reclassified to highlight the processes through which value is generated and distributed, and the relationship between the company and its social and business partners – especially some of its key stakeholders – is quantified in monetary terms as follows:

• dividends that are paid out to the shareholders (shareholders);
• wages and salaries, social security contributions, completion-of-service entitlements, compensation paid to human resources (employees, contract workers and the Sales Network);
• direct and indirect taxes paid to the Government and its agencies; fees paid to supervisory authorities and trade associations (the Government, government agencies and institutions);
• charitable projects for the community (the community at large);
• earnings retained by the company to be reinvested in the business to ensure that the business is efficient and keeps growing (the company).