By choosing their own “key word”, each of the nine individuals will describe the system of values underlying their actions, exclusively for the YouTube channel.
These will be meaningful words, such as Life, Passion, Responsibility, Freedom, Love, Forward Thinking, Trust, Future and Equilibrium. Advanced concepts that are also easy to understand, common and ever-present in even the smallest details of everyday life.
The continuous referencing between personal and professional dimensions and between real and ideal highlights the fact that the company's actions are not an abstract concept but a shared wealth, encompassing all of the feelings that inspire and move us everyday, first as individuals and then collectively, and as human beings before professionals.
The nine faces that will describe the model and values of a Bank made up of real people are those of Massimo Doris, Managing Director and General eManager of Banca Mediolanum, Sara Doris, Executive President of Fondazione Mediolanum, Gianluca Bosisio, Director of Business Operations Management, Banca Mediolanum, Luigi Del Fabbro, Chief Administrative Officer, Banca Mediolanum, Oscar di Montigny, Marketing Director, Banca Mediolanum, Vittorio Gaudio, Managing Director, Mediolanum Gestione Fondi, Gianmarco Gessi, Director of Organisation, Systems and Human Resources, Banca Mediolanum, Giovanni Pirovano, Vice President, Banca Mediolanum, and Stefano Volpato, Sales Network Director, Banca Mediolanum.
The new Banca Mediolanum advertising campaign will air from 15-21 July, with a media mix of approximately 950 views in "billboard" and "butterfly" versions (short formats of 5', 7' and 10') broadcast on network television and on digital and satellite TV networks;
Online banners and videos will refer to the TV ads and will be placed directly onto the YouTube channel, on Google and on the main Internet portals, as well as on the network of sites, the Facebook fan page and the entire Community of the Mediolanum Group.
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Technical overview of the spot | |
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Product |
Banca Mediolanum - YouTube |
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Agency |
Red Cell |
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Creative directors |
Roberto Vella |
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Production house |
Mercurio |
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Direction |
Bosi e Sironi |
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Photography directors |
Luca Esposito |
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Post-production |
Band |
| Contacts: Roberto Scippa Direttore Relazione con i Media Gruppo Mediolanum Tel + 39 02/9049 2902 Mobile +39 335/8166556 e-mail: gmmedia@mediolanum.it |
Rosamaria Salatino Ufficio Stampa - Gruppo Mediolanum Tel + 39 02/9049 2027 Mobile +39 348/921069 e-mail: rosamaria.salatino@mediolanum.it |
