Produced in collaboration with RedCell, the channel will be managed internally once it goes online.
"Projects for implementation of the channel are already being examined – confirmed Oscar di Montigny, Marketing Director of the Bank – consistently with the nature of our company, which is that of a Bank that has made technology a core element of its model and that highly values the constant search for new interactive tools."
"We are happy and proud to have conceived, for such an important client as Banca Mediolanum, an innnovative use for an essential tool such as YouTube", said Alberto De Martini, Managing Director of Red Cell - "But I must add that this would not have been possible without such a clear, conscious and shared expression of the company's values by the Bank's entire management team."
The YouTube channel will also showcase six macro-topics:
the bank - to describe and develop the institutional content;
events and initiatives - to share the experience and memories of the over 5,000 events organised each year for clients, ranging from the Giro d'Italia to the charity initiatives of Fondazione Mediolanum;
products - to provide an overview of the communications offer and campaign;
financial education – to provide basic finance lessons, backed by the expertise of Mediolanum Corporate University;
community - to interact with the other social networks like Facebook, Twitter and Linkedin, in which the Bank is already present;
partners - to optimise on the collaboration with partner companies and with the major international Investment Houses with which it collaborates..
Milano, July 5, 2012
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